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Tranmere Rovers announce new partnership with Molson Coors

3 August 2022

Tranmere Rovers FC is delighted to announce a new long-term pouring rights partnership with Molson Coors - which will see Carling become the Club’s official lager.

The three year agreement will see the nation’s biggest selling beer* - synonymous with football and previously long term sponsors of the English Premier League - available throughout Prenton Park from the 2022-23 season.

Founded in 1840, Carling was first sold in the UK in 1952, before becoming the nation’s most popular beer brand in the early 1980s and still remains so today.  Football is very much part of Carling’s DNA from top tier sponsorships to supporting grassroots clubs and football fans up and down the country.

An internationally-recognised company, Molson Coors Beverage Company operates the largest brewery in the UK in Burton upon Trent and produces some of the most beloved and iconic beer brands ever made.

In addition to Carling, its other popular brands - including Madri, Worthington’s and Cold River Cider, will be available in our lounges and throughout the stadium.

Commercial Director, Phil Jagger, said:

“We are delighted to have partnered with Molson Coors for the next three years. This partnership allows us to offer a different variety of new lagers and ciders to our supporters to enhance their matchday experience.”

Richard Cooke, New Business Manager at Molson Coors, said:

“Molson Coors is excited to enter this three year partnership with Tranmere Rovers and ensuring the fans can hopefully toast the club’s successes with some of the nation’s favourite beer brands.”

*GlobalData UK Market Analyzer Dec 2017

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